How to list your website on Google Business Profile
Free business listing on Google Search and Maps with a website button, hours, photos and reviews.
- Link
- Link type unverified
- Cost
- Free
- Effort
- Moderate
- Reach (our estimate)
- High authority
- Region
- Worldwide
- When
- Week 1
Short answer
Google Business Profile is free to join, and the link type is not confirmed yet, so check it on your live listing. To get listed, sign in with a Google account and search for your business name; it takes about an hour.
How to get listed on Google Business Profile
- Step 1: Sign in with a Google account and search for your business name.
- Step 2: Claim the existing listing or create one with your category and address or service area.
- Step 3: Add your website URL, phone, hours and photos.
- Step 4: Complete verification (video, phone, email or postcard, depending on what Google offers).
- Step 5: Keep details current and reply to reviews.
You need
A real business that serves customers in person or within a defined service area; ownership verification required.
Good to know
Online-only businesses without a customer-facing location or service area are not eligible. The website button is a map listing, not an editorial backlink; its value is local visibility.
Have these ready before you start
- Business or product name, written the same way everywhere
- Website address (the exact page you want linked)
- A 50-word and a 150-word description
- Logo, plus two or three screenshots or photos
- Contact email, and address and phone for a local business
At a glance
- Website
- google.com
- Category
- Business listings
- Reach (our estimate)
- High authority
- When to do it
- Week 1
- Position
- 5 of 58 in Business listings
About the link
We have not confirmed the link attribute. Check the live listing after it is published.
Best for
- Local businesses
- Small businesses
- Agencies
- Online stores
On these lists
Questions about Google Business Profile
Are Google Business Profile links dofollow?
We have not confirmed it. Once your Google Business Profile listing is live, check the link to your site: a rel="nofollow" attribute means it is nofollow.
Is Google Business Profile free?
Yes. Listing on Google Business Profile is free.
How much work does a listing on Google Business Profile take?
A full profile with screenshots or a verification step: about an hour. How long approval takes is up to Google Business Profile: many sites review a listing before it goes live.
Plan it, then tick it off.
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