How to list your website on Instagram
Professional account with a bio link to your website.
- Link
- Nofollow link
- Cost
- Free
- Effort
- Quick
- Reach (our estimate)
- High authority
- Region
- Worldwide
- When
- Week 1
Short answer
Instagram is free to join, and the link is nofollow, so its value is visitors and trust rather than ranking. To get listed, create an account and switch to a professional (business or creator) account; it takes under 15 minutes.
How to get listed on Instagram
- Step 1: Create an account and switch to a professional (business or creator) account.
- Step 2: Add your website link in Edit profile.
- Step 3: Post consistently.
- Step 4: Point the link at a relevant landing page.
You need
Free account.
Good to know
Bio links go through a redirect and are nofollow; up to five links are allowed.
Have these ready before you start
- Business or product name, written the same way everywhere
- Website address (the exact page you want linked)
- A 50-word and a 150-word description
- Logo, plus two or three screenshots or photos
- Contact email, and address and phone for a local business
At a glance
- Website
- instagram.com
- Category
- Social profiles
- Reach (our estimate)
- High authority
- When to do it
- Week 1
- Position
- 5 of 27 in Social profiles
About the link
The link carries rel="nofollow": it brings visitors and trust signals, little ranking value.
Best for
- Creators
- Online stores
- Small businesses
- Designers
On these lists
Questions about Instagram
Are Instagram links dofollow?
No. Instagram marks its links rel="nofollow", so they pass little ranking value. They still bring visitors and help show your business is real.
Is Instagram free?
Yes. Listing on Instagram is free.
How much work does a listing on Instagram take?
A profile or listing form: under 15 minutes. How long approval takes is up to Instagram: many sites review a listing before it goes live.
Plan it, then tick it off.
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