How to list your website on G2
Free software profile on the largest B2B software review marketplace.
- Link
- Link type unverified
- Cost
- Free plan
- Effort
- Moderate
- Reach (our estimate)
- High authority
- Region
- Worldwide
- When
- Weeks 2 and 3
Short answer
G2 is free to start, with paid plans, and the link type is not confirmed yet, so check it on your live listing. To get listed, submit your product from the Add your product page; it takes about an hour.
How to get listed on G2
- Step 1: Submit your product from the Add your product page.
- Step 2: Verify your company and claim the profile.
- Step 3: Complete descriptions, screenshots, pricing and categories.
- Step 4: Invite real customers to leave reviews.
You need
Software or service product, a business email, and reviews from real users.
Good to know
Category rankings depend on review volume. G2 announced in January 2026 that it is acquiring Capterra, GetApp and Software Advice.
Have these ready before you start
- Business or product name, written the same way everywhere
- Website address (the exact page you want linked)
- A 50-word and a 150-word description
- Logo, plus two or three screenshots or photos
- Contact email, and address and phone for a local business
At a glance
- Website
- g2.com
- Category
- Software reviews
- Reach (our estimate)
- High authority
- When to do it
- Weeks 2 and 3
- Position
- 5 of 28 in Software reviews
About the link
We have not confirmed the link attribute. Check the live listing after it is published.
Best for
- SaaS
- AI products
- Startups
On these lists
Questions about G2
Are G2 links dofollow?
We have not confirmed it. Once your G2 listing is live, check the link to your site: a rel="nofollow" attribute means it is nofollow.
Is G2 free?
G2 has a free plan and paid upgrades. Check what the free listing includes before you start: on some sites the website link comes with a paid plan.
How much work does a listing on G2 take?
A full profile with screenshots or a verification step: about an hour. How long approval takes is up to G2: many sites review a listing before it goes live.
Plan it, then tick it off.
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