How to list your website on Pinterest Business
Business account where each pin can link to a page on your claimed website.
- Link
- Nofollow link
- Cost
- Free
- Effort
- Moderate
- Reach (our estimate)
- High authority
- Region
- Worldwide
- When
- Week 1
Short answer
Pinterest Business is free to join, and the link is nofollow, so its value is visitors and trust rather than ranking. To get listed, create a free business account; it takes about an hour.
How to get listed on Pinterest Business
- Step 1: Create a free business account.
- Step 2: Claim your website (meta tag or HTML file).
- Step 3: Create pins that link to specific pages.
- Step 4: Organise pins into keyword-rich boards.
You need
Ability to add a meta tag or file to your site to claim it.
Good to know
Links are nofollow, but pins can send steady referral traffic.
Have these ready before you start
- Business or product name, written the same way everywhere
- Website address (the exact page you want linked)
- A 50-word and a 150-word description
- Logo, plus two or three screenshots or photos
- Contact email, and address and phone for a local business
At a glance
- Website
- pinterest.com
- Category
- Social profiles
- Reach (our estimate)
- High authority
- When to do it
- Week 1
- Position
- 10 of 27 in Social profiles
About the link
The link carries rel="nofollow": it brings visitors and trust signals, little ranking value.
Best for
- Online stores
- Creators
- Designers
- Small businesses
On these lists
Questions about Pinterest Business
Are Pinterest Business links dofollow?
No. Pinterest Business marks its links rel="nofollow", so they pass little ranking value. They still bring visitors and help show your business is real.
Is Pinterest Business free?
Yes. Listing on Pinterest Business is free.
How much work does a listing on Pinterest Business take?
A full profile with screenshots or a verification step: about an hour. How long approval takes is up to Pinterest Business: many sites review a listing before it goes live.
Plan it, then tick it off.
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