Review sites to claim for your business
Review and trust platforms where customers rate your business, with a profile that links to your website.
Short answer
The best review and trust sites to start with are AmbitionBox, Better Business Bureau (BBB) and Glassdoor for Employers. Of the 22 on this list, 3 are free to list and 10 take under 15 minutes. Use the same name, website and description on every one.
Why review and trust sites help
Trust platforms collect reviews from real customers. Claiming your profile adds a link to your website, lets you answer reviews, and gives visitors a reason to believe you.
Tips
- Claim your profile even before you have reviews, so you control the details.
- Ask for reviews after a good experience, with a direct link.
- Reply to every review, calmly and specifically.
- Never pay for reviews or review your own business.
Review and trust sites to submit your site to
Best first: high reach, free and quick come before slower or paid ones. Open any name for the steps.
| Website | Cost | Link | Effort | Region |
|---|---|---|---|---|
| AmbitionBox | Free | Link type unverified | Quick | India |
| Better Business Bureau (BBB) | Free | Link type unverified | Moderate | United States |
| Glassdoor for Employers | Free plan | Link type unverified | Quick | Worldwide |
| Indeed Company Page | Free plan | Link type unverified | Quick | Worldwide |
| ProductReview.com.au | Free plan | Link type unverified | Quick | Australia |
| Trustpilot | Free plan | Link type unverified | Quick | Worldwide |
| Candid (GuideStar) | Free | Link type unverified | Moderate | United States |
| Hellopeter | Paid | Followed link | Moderate | South Africa |
| Clutch | Free plan | Link type unverified | Involved | Worldwide |
| Judge.me | Free plan | Link type unverified | Quick | Worldwide |
| kununu | Free plan | Link type unverified | Quick | Europe |
| ProvenExpert | Free plan | Link type unverified | Quick | Europe |
| ReviewSolicitors | Free plan | Followed link | Moderate | United Kingdom |
| SmartCustomer (formerly Sitejabber) | Free plan | Link type unverified | Quick | Worldwide |
| GoodFirms | Free plan | Link type unverified | Moderate | Worldwide |
| ConsumerAffairs | Paid | Link type unverified | Involved | United States |
| Trusted Shops | Paid | Link type unverified | Involved | Europe |
| Trustindex | Free plan | Link type unverified | Quick | Worldwide |
| Feefo | Paid | Link type unverified | Moderate | United Kingdom |
| REVIEWS.io | Paid | Link type unverified | Moderate | Worldwide |
| Shopper Approved | Paid | Link type unverified | Moderate | United States |
| TrustATrader | Paid | Link type unverified | Involved | United Kingdom |
Questions about review and trust sites
Why claim a review profile?
Visitors check them before buying, and a profile with recent, real reviews makes them trust your site faster.
Can I buy or write reviews?
No. Paying for reviews or writing your own breaks these platforms’ rules and consumer law in many countries. Ask real customers instead.
Other places to earn links
Every other kind of site on the list, with how many places each one holds.
- Business listings58 places · Free business listings on maps and local directories: the first citations every website owner should claim.
- India directories23 places · Indian business directories and B2B marketplaces where a company can list its website, address and services.
- Startup & launch28 places · Startup and product launch directories where a new website, app or product can get a listing and early users.
- Software reviews28 places · Software review and comparison sites where an app or SaaS product gets a profile, reviews and alternatives pages.
- AI tool directories20 places · AI tool directories that list new tools and apps, with a profile page and a link to the product website.
- Design showcases28 places · Web design galleries and showcases that feature well-designed websites, with a credit link to the site.
- Developer communities28 places · Developer communities and code platforms where a project, profile or article links back to your website.
- Publishing25 places · Publishing platforms where an article, newsletter or answer can link to your website and reach a new audience.
- Social profiles27 places · Social networks and profile pages where your website link belongs: quick, free and part of a complete brand.
- PR & media22 places · Journalist request and expert quote platforms where an answer can earn a mention and a link in an article.
- Web directories12 places · Curated, human-edited web directories that still list quality websites by topic and region.
- Podcasts & events25 places · Podcast guest platforms and event listings where an appearance or event page links back to your website.
- Q&A communities10 places · Question-and-answer communities where a genuinely helpful answer or a complete profile can link to your website.
- App marketplaces13 places · App stores, plugin marketplaces and integration directories where a product listing links to the maker’s website.
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