How to list your website on Trustpilot
Free business profile where customers leave public reviews of your website's company.
- Link
- Link type unverified
- Cost
- Free plan
- Effort
- Quick
- Reach (our estimate)
- High authority
- Region
- Worldwide
- When
- Week 1
Short answer
Trustpilot is free to start, with paid plans, and the link type is not confirmed yet, so check it on your live listing. To get listed, create a free business account with an email on your website's domain; it takes under 15 minutes.
How to get listed on Trustpilot
- Step 1: Create a free business account with an email on your website's domain.
- Step 2: Verify your domain.
- Step 3: Invite recent customers to review you (the free plan has limits).
- Step 4: Reply to reviews.
You need
An email address on your website's domain.
Good to know
Review gating and incentivised reviews break Trustpilot's rules; paid plans add invitation and widget features.
Have these ready before you start
- Business or product name, written the same way everywhere
- Website address (the exact page you want linked)
- A 50-word and a 150-word description
- Logo, plus two or three screenshots or photos
- Contact email, and address and phone for a local business
At a glance
- Website
- trustpilot.com
- Category
- Reviews & trust
- Reach (our estimate)
- High authority
- When to do it
- Week 1
- Position
- 6 of 22 in Reviews & trust
About the link
We have not confirmed the link attribute. Check the live listing after it is published.
Best for
- Online stores
- SaaS
- Small businesses
On these lists
Questions about Trustpilot
Are Trustpilot links dofollow?
We have not confirmed it. Once your Trustpilot listing is live, check the link to your site: a rel="nofollow" attribute means it is nofollow.
Is Trustpilot free?
Trustpilot has a free plan and paid upgrades. Check what the free listing includes before you start: on some sites the website link comes with a paid plan.
How much work does a listing on Trustpilot take?
A profile or listing form: under 15 minutes. How long approval takes is up to Trustpilot: many sites review a listing before it goes live.
Plan it, then tick it off.
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